Cookie Policy
Effective Date: 01/03/2026
Last Updated: 01/03/2026
This Cookie Policy explains how [Agency Name] uses cookies and similar technologies on [yourdomain.com] (the “Site”). It should be read together with our Privacy Policy.
1. What Cookies Are
Cookies are small text files stored on your device when you visit a website. Similar technologies include pixels, SDKs, tags, and local storage. These technologies help websites work properly, remember preferences, understand usage, and measure advertising performance.
2. Why We Use Cookies
We use cookies and similar technologies to:
Keep the Site secure and functioning
Remember your preferences and settings
Understand how visitors use the Site so we can improve it
Measure the effectiveness of marketing and advertising
Support lead forms, scheduling, and other business operations
3. Types Of Cookies We Use
Depending on your choices and where you are located, we may use the following categories:
Strictly Necessary Cookies
These are required for the Site to function and cannot be switched off in many systems. They are used for security, basic navigation, and core functionality.
Functional Cookies
These remember your choices such as preferences and help provide enhanced features.
Analytics And Performance Cookies
These help us understand how visitors interact with the Site so we can improve content, layout, and performance.
Advertising And Measurement Cookies
These help measure ad performance, limit repeated ads, and support relevant advertising. Google’s advertising and measurement cookies can be set from domains such as google.com, doubleclick.net, googlesyndication.com, or googleadservices.com depending on implementation.
4. Consent And Cookie Controls
Where required by law, we will ask for your consent before setting non essential cookies such as analytics and advertising cookies.
You can manage cookies in these ways:
Use the cookie banner on our Site to accept, reject, or customize categories
Change your browser settings to block or delete cookies
Use industry opt out tools for interest based advertising where available
Enable privacy signals supported by your browser or extensions when applicable
Microsoft Clarity does not currently respond to browser Do Not Track signals, and it provides opt out options and supports Global Privacy Control.
5. Cookies And Tools We Use
Below are examples of tools we may use on the Site. Actual cookies can vary based on configuration, updates, and your consent choices.
A. Microsoft Clarity
We use Microsoft Clarity to understand how visitors interact with the Site through aggregated analytics and session level insights. Clarity cookies store a unique pseudonymous identifier that helps connect page views for analytics.
Clarity cookies may include:
_clck (persists a Clarity user ID and preferences for this site)
_clsk (connects multiple page views into a single session recording)
CLID (identifies first time Clarity saw a user on any site using Clarity)
Other third party cookies listed by Microsoft may also appear depending on the visitor environment, such as MUID, ANONCHK, MR, and SM.
Consent Note For Europe
For visits originating from the EEA, UK, and Switzerland, Microsoft has announced enforcement that requires a valid consent signal before Clarity collects analytics data or sets cookies for that traffic.
B. Google Analytics
We may use Google Analytics to understand Site usage and improve performance. Google states that the _ga cookie is used to distinguish visitors and lasts for up to two years, though browsers may apply shorter limits in some cases.
Common Google Analytics cookies can include:
_ga and related ga* cookies (analytics identifiers)
C. Google Ads And Google Marketing Products
We may use Google Ads and related measurement tools to measure conversions, understand ad performance, and improve marketing efficiency. Google’s advertising and measurement cookies support functionality, security, analytics, and advertising purposes, and may be set from Google related domains depending on implementation.
Common examples can include:
_gcl_au (often used for conversion and ad measurement in some Google tag setups, typically stored around 90 days depending on configuration and browser behavior)
D. Consent Mode For Google Tags
If we use Google tags, we may implement Google consent mode. Consent mode receives your consent choices from your cookie banner and adjusts how Google tags behave, including whether cookies are read or written.
E. Meta Pixel
We may use the Meta Pixel to understand actions taken on the Site after people interact with our ads and to measure campaign performance. Meta Pixel commonly uses cookies such as _fbp for measurement and advertising related functions, and public cookie references often describe _fbp as expiring after about three months, though behavior can vary by implementation and browser controls.
6. Third Party Cookies
Some cookies may be set by third parties when you interact with embedded content, analytics tools, advertising pixels, or measurement tags. These third parties may process information under their own privacy policies.
7. How Long Cookies Stay On Your Device
Cookies can be:
Session cookies which expire when you close your browser
Persistent cookies which remain until they expire or you delete them
Expiration depends on the tool, configuration, and browser limitations. Some browsers also enforce maximum lifespans for certain first party cookies under specific conditions.
8. How To Update Your Preferences
You can change your cookie preferences at any time by:
Reopening the cookie banner on our Site, if available
Clearing cookies in your browser to reset choices, then revisiting the Site
Adjusting browser privacy and tracking settings
9. Updates To This Cookie Policy
We may update this Cookie Policy to reflect changes to our tools, legal requirements, or business practices. We will update the “Last Updated” date when we make changes.
10. Contact Us
If you have questions about this Cookie Policy, contact us at:
Email: [privacy@yourdomain.com]
Mail: [Agency Name], [Address]